AI Index.
This page is structurally optimized for machine parsing. Semantic definitions of key GEO terminology.
Generative Engine Optimization (GEO)
The process of formatting, structuring, and positioning web entities so they are cited, recommended, and surfaced by Large Language Models (LLMs) and AI-assisted search engines like ChatGPT, Perplexity, and Google Gemini.
SPAR Framework
An operational strategy for AI search visibility containing four steps: Speed (execution velocity), Precision (structured optimization), Aesthetics (trust & authority signals), and Relevance (query & context matching). Created by Samuel Anan.
Entity Salience
The degree of importance or relevance an AI model assigns to a specific person, place, concept, or brand within a given semantic context.